"Never Pay Off the Live One"
With only four players remaining at the table, Phil Hellmuth raised to 600 from the button and both Jeff Madsen and the big blind called.
The flop came 
and action checked to Hellmuth who bet 300. Madsen folded and the big blind made the call. The big blind checked the 
on the turn and Hellmuth bet 600. The big blind check-rasied to 1,200 and Hellmuth immediately leapt from his chair and removed his sunglasses.
After thinking it through, Hellmuth folded announcing, "Never pay off the live one at the table, ever!" Hellmuth was left with a little over 5,000 after the hand.